“Each year, successful business people pen an incalculable number of business books. Most go unread and the ones that are read are too often forgotten. The pragmatic advice of “What’s in the C.A.R.D.S.?” by Cherilynn Castleman avoids this fate because it is memorable. With its simple yet powerful, hands-on techniques coupled with easy to remember lessons, Castleman guides the reader in the art of relationship management through authentic, closer connections with one’s highest value customers. In the post-pandemic world, everyone is prioritizing relationships. This book excels at step-by-step instructions, conversation prompts, and reminders of what is most important: winning the hearts and minds of your clients.
This book is not about business strategies or cutting-edge research, it is about learning from a person who has honed her craft, it is in the form of straight-forward, easy-to-apply techniques. You’ll keep it at your desk as a reference while you work to build the relationships that drive value and sales by letting your clients know that you are there to help them succeed. It’s in the C.A.R.D.S.”