Get the Book What’s in the CARDS?5 Post-Pandemic Sales Strategies

Proven sales strategies for remote selling and connecting with clients post COVID-19

I want the book!
Buy the book from Amazon today.

This book excels at step-by-step instructions, conversation prompts, and reminders of what is most important: winning the hearts and minds of your clients.

Watch the Book Trailer

Selling by Connecting

What’s in the CARDS? 5 Post-Pandemic Sales Strategies – the skills and techniques you need to succeed in sales in 2021 and beyond. Learn how to drive exponential revenue growth in a post-pandemic economy by creating authentic connections and strengthening client relationships.

Who should buy this book?

As the economy continues to recover from the pandemic, modern consumers expect more out of their salespeople.

If you’re a sales professional looking to:

  • See what’s in the CARDS as we get ready for 2021 and beyond
  • Leverage their lived experiences and everyday superpowers, to create authentic connections, strengthen client relationships and drive sales success
  • Learn the keys to success in this new sales environment
  • Empathetically connect with their customers and use the insights gained from these connections to collaborate with clients and tailor solutions to fit their specific needs
  • Reimagine, reinvent, and recommit to focusing on connecting with clients and customers
  • Break the Silence and Share Your Executive Voice During These Times

Reviews & Media

Cherilynn Castleman Author & The Relationship Sales Expert

Cherilynn Castleman was born in Minneapolis, Minnesota, but has called many places home. As a sales coach and internationally renowned sales expert, Cherilynn teaches clients how to develop highly effective growth strategies and innovative go-to-market models to increase sales productivity and drive revenue. With over 20 years of enterprise C-level selling and relationship development experience with complex Healthcare and Life Sciences SaaS solutions, Cherilynn helps forward-thinking sales professionals and small business leaders solve their toughest sales, leadership, and culture challenges. Her trainings and insights equip her clients with the skills and knowledge they need to master executive sales, unlock potential, and maximize performance. Cherilynn currently serves as the Chief Learning Officer for Sistas In Sales, the first national organization to serve women of color in professional sales careers and the Managing Partner and Executive Coach at CGI, a consulting and training firm specializing in sales training, leadership development and executive coaching.

Cherilynn holds an Executive MBA from Colorado State University. She lives in Washington, D.C. and enjoys cycling, kayaking, practicing yoga, and spending time with her two adult daughters and their families.

For press related inquiries, or speaking or training opportunities, contact Cherilynn at, or visit her website

Get more news on the book and Cherilynn