Media Coverage

Navigating the Post-Pandemic Sales World with Cherilynn Castleman

By Cherilynn Castleman
March 06, 2021

Cherilynn Castleman, managing partner and executive coach at CGI is a sales coach and internationally renowned sales expert

Navigating the Post-Pandemic Sales World with Cherilynn Castleman

By Cherilynn Castleman
March 05, 2021

Castleman, managing partner and executive coach at CGI is a sales coach and internationally renowned sales expert


February 20, 2021

She became the voice of reason for many well-known companies, helping them master executive sales and maximize performance.

Disrupt Magazine: The Book Has Everything to do with Helping Others

February 19, 2021

If you know Cherilynn Castleman,  you see the purpose behind her book, What’s in the C.A.R.D.S?: 5 Post-Pandemic Sales Strategies, has nothing to do with profits and notoriety.  In fact, the book has everything to do with helping others. Knowing the world of sales and business would be drastically different coming out of the pandemic, Castleman felt compelled to share her expertise. “I wrote this book to help salespeople and businesses who have already lost so much in the pandemic,” says Castleman passionately.

Castleman asserts that the pandemic has changed everything about business. For example, business owners are going to be more frugal and less whimsical in what they buy. Therefore, salespeople will have to get creative and adjust their strategy. In her book, Castleman uses a deck of cards to illustrate how to achieve sales mastery in the post-pandemic world. She also created the acronym Collaboration Analysis Relationships Development Strategy to represent the core competencies that will guide sales success.

Disrupt is the voice of Latino entrepreneurs around the world. They are part of a global movement to increase diversity in the technology industry and are focused on using entrepreneurship to grow new economies in underserved communities around the world. They enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy.

56 Inspirational Women Leaders in Business to Connect With

By Nedia Lamug
March 8, 2021

The world has witnessed a significant shift in society’s attitude towards women’s equality and their role in business. With more women at the helm of various industries, greater legal equality, and increased visibility as impressive role models in every aspect of life, women have made great strides throughout the decades — and continue to make strides to this day. With this progress in mind, we wanted to shine a light on 56 female leaders in the sales, marketing, and technology space.

Not only are these women excelling in their fields, but they are also empowering others to do the same. Cherilynn is one of these 56 exemplary women.

Good Enough Isn’t

By Ben Fogelberg
March 2021

Read the interview by Ben Fogelberg. “Castleman is an internationally known sales expert, coach, and author supporting a strong work ethic. She just published, What’s in the C.A.R.D.S.? 5 Post-Pandemic Sales Strategies, which depicts the importance of relationship building within the world of business and sales.”

#BizRams #Strategies #ColoState

LinkedIn Recognizes Post Pandemic Selling as a Must-Read Sales Books from Black Authors

By Garnor Morantes
Group Marketing Manager at LinkedIn
February 18, 2021

Cherilynn is a longtime executive coach and keynote speaker who serves as Chief Sales Officer for Sistas in Sales. She’s very experienced in helping sales professionals overcome weighty and timely challenges. In her latest book, she tackles the top challenge now facing our sales community at large: learning to adapt and thrive in a transformed post-pandemic landscape.

To make the concepts and guidance more easily understood, Cherilynn frames them around a deck of cards, with each suit (and the joker) representing a different element of sales success. She also uses the C.A.R.D.S acronym to organize the book’s focal points: Collaboration, Analysis, Relationships, Development, and Strategy.

“As the economy continues to recover from the pandemic, modern consumers expect more out of their salespeople,” says Cherilynn. “Everything we knew about clients and consumer behavior in 2020 has changed, and to drive success in a post-pandemic economy, our approach must change as well.”

The new environment offers real opportunity for those sellers who play their cards right. Read Cherilynn’s book to find out how and follow her on LinkedIn.