I read the book with a smile on my face. It was like the feeling of anticipation and excitement that you get from a fiction book because you can’t wait to see what else you’re going to learn. It’s so much more than a typical sales book it encourages you to level up and actually shows you how to go about doing it.
You can feel the love between you and your father through those anecdotes you share and it made the reading experience even more pleasurable.
Today, I speak with Sales Leaders who are crying out for ways to improve their reps ability to sell remotely, to cut through the noise and stand out as trusted advisors. This book is a direct response to those cries. It is so timely and relevant. Subtleties around initial discovery questions that encourage happy responses to set the tone of the meeting can completely improve the trajectory of a conversation. I found the entire book to be full of practical advice that can be implemented immediately